Intro

Randy is joined by Christa in an off-site location, the Family Room, to discuss the luxuries of dining from an app.

It’s all about Convenience

  • 60 percent of U.S. consumers order delivery once per week. 
    • 31 percent using delivery services twice a week 
  • It has been predicted that by 2020, mobile order-ahead will be a $38 Billion industry. 

Is there a point where you feel the convenience is not worth it?

  • Main Point 
    • 25% of consumers say they spend more on off-premise orders compared to when dining in. 
      • Is this scary for mom and pop shops that can’t keep up with the demand? 

” 
In the first quarter of 2016, 24% of Starbucks’ orders were paid for using the company’s app, compared with 21% in the fourth quarter of 2015.

From <https://www.businessinsider.com/mobile-orderings-major-fast-food-impact-2016-4

  • Not having that personal relationship directly with the restaurant. It’s almost like you have a mediator that talks to the restaurant for you. Many people may feel more comfortable communicating the experience back to the restaurant, personally, and not a 3rd party taking your money, and adding more taxes and fees.

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